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  • Siddharth Padki
    • Mar 4
    • 3 min read

Creating a Video Marketing Strategy THAT WORKS in 2024!

Updated: Mar 5


Watch the corresponding video to this post on LinkedIn by clicking here.


🎥 What’s up! I’m Sid, and I’m the owner and director of Sudden Inception Productions, where we create engaging and effective videos that help businesses grow and realize their full potential, with our story-first approach. As a video strategist, I’ve distilled down my expertise into actionable insights.


In this post, I’m going to walk you through how to craft a winning video marketing strategy that drives results and resonates with your audience. 🚀 


Video marketing is one of the most powerful tools for businesses today, as online video consumption is skyrocketing; it has great potential for getting a lot of eyes on what you do and drive your business growth.


But, to succeed with video marketing, you need to have a clear and well-planned strategy that aligns with your goals, audience, and budget.


So, how do you do this in 2024? Here are the steps you need to follow:


  1. Start with your video goals. What do you want to achieve with your videos? Do you want to raise awareness, educate, entertain, or persuade your audience? Do you want to generate leads, sales, or loyalty? Define your specific and measurable goals, and make sure they are relevant and realistic.

  2. Find your target audience. Who are you trying to reach with your videos? What are their demographics, interests, pain points, and preferences? How do they consume video content, and on which platforms? Create a detailed buyer persona, and tailor your videos to their needs and expectations.

  3. Figure out what story you want to tell. What is the message you want to convey with your videos? What is the tone, style, and emotion you want to evoke? How do you want to position your brand and differentiate yourself from the competition? Craft a compelling and authentic story that resonates with your audience and showcases your value proposition.

  4. Keep creative requirements in line. What are the technical and creative aspects of your video production? What are the equipment, software, and skills you need to create high-quality videos? What are the formats, lengths, and resolutions you need to optimize your videos for different platforms? Plan your video creation process, and make sure you have the necessary resources and tools.

  5. Stick to your timeline. How long will it take to produce and distribute your videos? What are the milestones and deadlines you need to meet? How will you manage your time and tasks efficiently? Create a realistic and detailed timeline, and stick to it as much as possible.

  6. Maintain a realistic budget. How much will it cost to create and distribute your videos? What are the expenses and revenues you need to consider? How will you allocate your budget wisely and effectively? Set a realistic and flexible budget, and track your spending and ROI.


These are great first steps to follow if you want to create a video marketing strategy that works in 2024, that will help you reach your target audience, boost your conversions, and grow your brand.


Get that knowledge and learn more by checking out these links below:


  • Crafting an Effective Video Marketing Strategy in 2024 | Brand24: This article provides a comprehensive guide on how to create a video marketing strategy that drives results, including tips on understanding the power of video marketing, developing your strategy, experimenting with various formats, and measuring performance.





Now if you don’t want to do any of this yourself, Sudden Inception Productions is here to help. We have the skills and experience to make awesome videos for your business and walk you through a personalized video strategy for you. Book a discovery call now and let’s talk about your next video project!

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